TV still dominates our lives, but more people than ever before are watching content online
If you love watching video online using Netflix, Hulu, and YouTube, you're in good company. The number of Americans who watch video over the internet has grown to 143 million ? nearly half the number of Americans who watch television.According to a study of 2011 data collected by The Neilsen Company, the average American spent an average of 3 hours, 58 minutes per week watching video online. This represents a massive 495% increase over the past three years. In the same period, viewership of traditional TV decreased slightly, from 34 hours, 40 minutes per week down to 32 hours, 47 minutes.
Neilsen internet viewership
The growth in internet viewing has led to Neilsen taking an in-depth look at exactly how people are watching video online. Perhaps unsurprisingly, online media giant Netflix dominates peoples' online viewing, commanding 10 hours of viewing time per American per month. YouTube is a distant second with 2 hours, 52 minutes of viewing time per month. Hulu viewership clocks in around 2 hours, 26 minutes.While we know that people now spend more time with their phones than with print media, it appears that the mobile video market is still in its infancy. Only 30 million people in the U.S. used a mobile device to view video, spending an average of only 7 minutes per person per week. Teenagers are the most likely to use their phone to view videos ?
they spend an average of 20 minutes per week doing so. The average viewing time of those aged 50 and up can be measured in seconds.
Nielsen
This article was written by Fox Van Allen and originally appeared on Tecca
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